Microblading & Permanent MakeUp Studio

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"There’s more to it than the shape and shade. Safety, skill, comfort, and trust are major factors in choosing where to get your brows done."

Denise Gordon, Owner

The Process of Microblading

Microblading is done with a handle tool. A microblade hand tool is literally a handle with several little needles banded together at the end of it. During the process the needles are dipped into pigment and then gently placed along the client’s skin in the shape of a hair stroke. The pigment is placed in the dermal layer of the skin. When the skin heals over, that pigment will look exactly like the shape of a hairstroke. A good microblading expert creates hair strokes that look identical to their client’s own brow hairs.

What can the customer expect during their brow microblading session?

When a client comes to see me, there is a process I use that focuses on comfort, safety, and the desired outcome. The first thing that I do is numb the brows for 30 minutes. Whereas most other microblading technicians use a standard numbing cream, I use the same anesthetic products that plastic surgeons use so my clients experience no pain. During that time, while the numbing cream is doing its job, the client and I pick out a color together. Usually I ask the client to bring in their favorite brow pencil. I like to see the color they use but I always recommend a custom blended color that I create. I work from an unlimited color palette, which allows me to give my client the exact color, shade, and tone for optimal results.

Once the timer goes off and they are done numbing for the 30 minutes, I wipe the numbing cream off. I then do a process called “brow mapping.” This is where I measure the brows from their nose to the arch and the outer eye. Once I have all the measurements, I then draw the individual hair strokes throughout their brow area, stroke-by-stoke with a fine makeup brush. This way the client can visually see for themselves exactly what my work is going to look like. There are no surprises at the end for the client in terms of expectations. It is very common for artists to simply have the client lay down and do the work, then show the client after everything is done. I don’t operate that way; I want my clients to see beforehand what the results will look like. That way, there is no guessing and the client sees an exact representation of the final work.

“With my work, the client is never surprised. I’ve been doing this for many years, and I have never had a client that has left my studio and called me the next day to say ‘these are not the brows we talked about.’”

Denise Gordon, Owner


Once I have completed my pre-draw the client looks in the mirror and we decide whether there is any refining to be done on the look. From there the final tweaks are made. The details are finalized. My microblading work does not start until that design is perfected and the client approves it. 

After the microblading procedure the brow may be red for about 30 minutes. Other than that, there is no downtime with my microblading.

No Pain, No Downtime!

What are some Dos and Don’ts of microblading?

You don’t want to work out 48 hours after the procedure. The work is so superficial in the skin, which means you could sweat it out. Please, stay out of the pool and the ocean for 10 days and follow my aftercare instructions.

Does Face Permanent Makeup offer virtual consultations?

I absolutely do offer virtual consultations and I do them often. Due to time constraints and busy schedules, I try to make it easy for my clients. During a virtual consultation I talk through the desired aesthetics, reference photos of my work, and help with brow style.

What should the client to do prep?

Before coming in to see me, don’t pluck. Stop plucking so I can see your full natural brow line.

When you come in for your appointment, I always tell clients that if they wear brow pencil and/or brow shadow for their daily makeup, to wear it to the appointment. That way I can get an idea of their expectations.

Don’t get Botox before your microblading appointment. It makes my work very difficult. As a matter of fact, I cannot microblade you until about a month after you have had Botox. It creates problems for me because the brows are manipulated, arched, and lifted from the Botox. Microblading a Botoxed eyebrow will make the brow thicker and when the Botox settles there will be a big brow sitting above the eyelid.

To prepare for your brow microblading session, there’s nothing special that is needed. Just don’t do Botox a month before our session. Also, some people say not to drink caffeine before you get microblading but that’s silly. You can have a cup of coffee right before we begin your session if you want, no problem with it.

Why is it so important to choose a reputable and highly skilled aesthetic technician to perform your eyebrow microblading?

Eyebrow microblading before and after at face permanent makeup
Eyebrow filling before and after at face permanent makeup

Although microblading is a non-invasive, nonsurgical, safe option, there are still potential issues that may arise from choosing the wrong microblading expert. If you go too deep, the pigment could turn black or you could cause damage and scar tissue could form. Scar damage is permanent. So please please please, choose an eyebrow microblading expert that has great reviews and who has the experience to protect your skin the right way during the process.

A very important aspect of microblading is the skill to mimic the look of each individual hair, so as not to look like eyebrows drawn on with a marker. Looking like your God-given, natural brows is the visual goal. No matter how delicate or drastic you want your results. Some technicians have the ability to create beautiful, “she woke up like this” results, while others do not have the skill set, know-how, or simply don’t take all the appropriate steps for beautiful microblading.

Microblading, also known as eyebrow feathering and eyebrow embroidery, is a minimally invasive cosmetic procedure that offers results that make your makeup routine faster and let you wake up with beautiful brows with no effort. Whether it’s hair loss, thinning brow hairs, or simply wanting fuller brows, I help make your vision a reality.


A permanent makeup technique, if done correctly, and by a seasoned artist, should look soft and natural.


How long does it last? About 1 to 2 years until your next microblading touch up.