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Hello, my name is Denise Gordon. I'm a native Chicagoan who strolled into the City of Angels more than 20 years ago. I'm a mom who refused to lose myself just because I became a parent. I like looking my best when I step out the door, and I'm passionate about helping other people see their ideal image of themselves in the mirror.
I speak rock'n'roll, hip-hop and Sinatra.
I love food. Let's order lunch!
"My aim is to help women achieve their daily beauty goals through permanent makeup. It allows for more ease in your life."
-Denise Gordon, Owner
About My Work
My expertise is in facial enhancement cosmetics - hairstroke eyebrows, permanent makeup of the eyes (upper and lower eyeliner) and the lips. A lot of clients end up choosing me because they have seen my work on Instagram or Facebook. They feel comfortable coming to me because of the knowledge that I share on my social media. Clients can relate to the before-and-after photos if they struggle with brow hair loss or thinning brows. My social media also gives clients inspiration for what they can achieve.
I am a Softap Permanent Cosmetics technician, machine microshading artist, and microblading expert. SofTap is a handheld needle method that is the easiest and most gentle way to implant color into the skin. The sterile hand tool allows me complete control in creating a very natural look with beautiful results!
When I started out, I studied under a reputable SofTap guru - but the training never ends for me. I am constantly updating my skills through hands-on seminars across the country and a community of like-minded artists. I'm always current on the latest methods and trends in the permanent makeup industry. I rub elbows with aspiring models, producer moms and sassy octogenarians.
"I don't have a factory mindset."
If you're looking for someone to quickly pin your head against the wall and give you racing stripes, I'm not your girl.
Microblading has become very popular with everyone of all ages (for both men and women). Done by the right technician, this procedure allows for a very natural looking eyebrow. As a microblading expert and permanent makeup artist, my eye for detail and precise microstroking technique has allowed me to create some of the most beautiful brows and permanent makeup on my clients!
I do specialize in color correction, which is a definite asset to my clients; doing color for the first time on a person’s face is one skill and being able to color correct is a completely different skill. Color correction is a very important aspect of what I do daily, so I suggest asking your permanent makeup specialist, whoever you may choose, if they are skilled in this area.